Touch a package that seemes so smooth and so subtle that it feels like velvet
If you have ever touched a package that seemed so smooth and so subtle that it felt velvet, than this was due to a soft touch coating application. This special varnish creates a soft, velvety texture. It also makes the pack look softer than one with a high gloss or textured coatings.
To catch the attention of your consumers and to make them feel what product they are buying, is a perfect combination between the kind of product, pack, graphics and tactile varnish. And they will be much more easily convinced to buy it!